ZoomInfo Sells You a Phone Book.
Clozo Gives You the Entire Sales Floor.
ZoomInfo hands you a five-figure list of names — a median real contract of ~$31,875/year (Vendr, 1,300+ tracked deals) — and it still isn't a CRM, still can't call a lead, still can't close a deal. Intent, Engage, and conversation intelligence are billed as separate SKUs, and you're locked into an auto-renewing annual contract you have to cancel ~60 days before term end.
Clozo is the AI-powered revenue platform: a full CRM and visual pipeline, a built-in business phone and power dialer, conversation intelligence that records, transcribes and AI-analyses every call, email & social marketing, and commit/best-case/weighted-pipeline revenue forecasting — with one AI that reads all of it, re-scores the deal the moment a call finishes transcribing, and puts the next script on screen before you dial. One login, one published price of $79–$999/user/month. Month-to-month, cancel anytime, 30-day free trial, no credit card required.
The Numbers ZoomInfo Doesn't Put on Their Website
They hide their pricing behind "Contact Sales" for a reason. Here's what real customers actually pay.
5 Ways ZoomInfo Extracts Maximum Revenue From You
This isn't a pricing model. It's a retention mechanism designed to make leaving painful.
1. Opaque Custom Quotes
No published pricing — every deal is a bespoke annual quote. Vendr's 1,300+ tracked purchases put the median at ~$31,875/yr; entry "Professional" lands near $15K/yr for just 1–3 seats, and mid-market teams commonly pay $30K–60K once seats and data upgrades are added.
2. Credits That Don't Roll Over
Monthly and annual credit allotments expire unused — use them or lose them. Teams report hitting caps and being pushed to upgrade, with overage top-ups billed on top of the contract.
3. The Auto-Renewal Trap
Contracts renew automatically unless you give written notice ~60 days before term end. A federal securities class action (filed Sept 2024) alleges ZoomInfo used "manipulative and coercive auto-renew policies and threats of litigation" to keep customers who wanted to leave.
4. Renewal Escalation
Renewals commonly rise ~5–20% year over year (some BBB complaints allege 25–50% jumps), layered on the auto-renew clause — and seats can't easily be right-sized mid-term, so you keep paying for unused ones until renewal.
5. Every Power Feature Is a Separate SKU
Intent data, Engage, org charts, web-tracking, and Copilot are each priced and contracted separately (~$5K–15K/yr apiece), plus a one-time guided implementation fee reported at ~$2K–5K. A full outbound stack is widely reported at $110K–170K/yr.
Clozo: Transparent Pricing. Published. Right Now.
$79/user/mo (Launcher) • $199/user/mo (Scaler) • $499/user/mo (Conqueror) • $999/user/mo (Closer). On the website. No custom quotes. No surprise overage bills. No auto-renewal traps. Cancel anytime. Export your data on Scaler and up.
What a 10-Person Team Actually Pays
ZoomInfo gives you a phone book. Clozo gives you the phone book, the phone, the CRM, the AI coach, and the revenue forecaster.
ZoomInfo Stack (10 Users)
* ZoomInfo is a data platform, not a CRM. Its dialer and sequencing live in the separately-priced Engage add-on, and it has no native SMS/WhatsApp, social publishing, estimates, invoicing, or revenue forecasting — you buy separate tools for those.
Clozo Scaler (10 Users)
$199/user/month. No surprise overage bills. No setup fee. No auto-renewal traps. Cancel anytime with full data export (Scaler and up).
Reported annual saving vs a ZoomInfo Advanced + Chorus stack:
And you get the CRM, dialer, social publishing, coaching, and forecasting that ZoomInfo doesn't offer at any price.
Feature-by-Feature: Clozo vs ZoomInfo
ZoomInfo sells data. Clozo gives you data and every tool you need to turn it into closed revenue.
Your Own Leads, Scored and Ranked
Every Power Feature Is a Separate Line Item
The sticker price is just the data license. Intent, Engage, org charts, web-tracking, and Copilot are each priced and contracted separately — ~$5K–15K/yr apiece — and conversation intelligence sits in the top tier or as an add-on.
Conversation Intelligence Costs Extra
ZoomInfo's Chorus / Copilot conversation intelligence isn't in a standard seat — it lives in the top Elite tier (~$40K+) or as a separate add-on. You pay again for the layer that reads your calls.
The Engagement Layer Is Its Own SKU
ZoomInfo Engage — the dialer plus email/sequencing — is a ~$5K–10K+/yr add-on reviewers call basic, so teams often buy Outreach or Salesloft anyway. Dialing isn't included in the data license.
$110K–170K for the Full Stack
Add intent data, org charts, web-tracking, Copilot, and a ~$2K–5K implementation fee, and a 25-user outbound deployment is widely reported at $110K–170K/yr — before you've bought the CRM to hold it all.
Clozo's Conversation Intelligence: Built-In. One Bill.
Every Clozo plan includes conversation intelligence — even the free one. Every call is recorded, transcribed, PCI/SSN-redacted and AI-analysed for summary, action items, sentiment, objections and topics, with talk-ratio and question rate measured from real dual-channel timings, and each analysis automatically re-scores the deal. No add-on SKUs. No separate contract. No per-seat upcharge.
Data Is the Starting Line. Clozo Is the Entire Race.
ZoomInfo is category-leading at selling you names and intent signals. But a contact list isn't a close. Clozo is the system that turns it into revenue — a full CRM, a business phone and dialer, conversation intelligence, email & social marketing, forecasting, and one AI that reads all of it. That's the part ZoomInfo doesn't sell.
AI Pipeline Intelligence on Your First-Party Data
No credits, no expiry, no data-decay. Unlimited leads, contacts, deals and tasks on every plan — including Free — with deal scoring and engagement history on the people you're actually talking to, so your records stay current instead of drifting out of date.
Full CRM + Visual Pipeline
ZoomInfo isn't a CRM — you still pay for Salesforce or HubSpot on top just to manage the contacts you're licensing from ZoomInfo. Clozo includes the entire CRM and a visual Kanban pipeline in the base price.
Power Dialer with an AI Co-Pilot
ZoomInfo's dialer is a separate paid Engage add-on reviewers call basic. Clozo's Hotline is built in — your own business phone number live in about a minute, a monthly workspace allowance of outbound actions, automatic recording and transcription the moment a call ends, and an AI-written script with this prospect's likely objections already on screen before you dial.
One Timeline Per Contact
Every call, text, WhatsApp message, live chat, social comment and email you send lands on one Unified Engagement timeline — automatically, with no copy-paste and no manual logging — and you can publish to LinkedIn, X, Facebook, Instagram, TikTok and YouTube from the same calendar. ZoomInfo has zero social selling capability at any price point. In 2026, if you're not selling on social, you're invisible.
Revenue Forecasting You Can Defend
ZoomInfo can't forecast a single dollar of revenue. Clozo runs four forecast views side by side — commit, best case, weighted pipeline and a blended projection — computed in SQL from your real stage probabilities and FX-normalised across every currency you sell in, with accuracy tracked period over period. Available on Scaler and up.
AI Coaching & Sales Playbooks
Practise against an adversarial buyer persona built from that prospect's real call and email history, scored across skill dimensions — with MEDDIC, SPIN or BANT scoring on every session on Closer. AI-written objection handling and competitor battlecards on every plan. ZoomInfo sells contact info; Clozo teaches your team how to convert it.
What ZoomInfo Genuinely Does Well
A comparison is only useful if it's honest. If buying net-new prospecting data at enterprise scale is your core need, ZoomInfo is category-leading — and Clozo is a different category.
The Largest B2B Database
300M+ contacts and 100M+ companies with deep firmographic, technographic, and org-chart coverage — especially strong US enterprise and mid-market data. Clozo is not a data vendor and doesn't try to be one.
Best-in-Class Buyer Intent
A mature streaming-intent signal graph plus a Copilot AI layer that surfaces in-market accounts and recommended actions. For pure top-of-funnel prospecting at scale, this is a genuine strength.
Enterprise Enrichment & Admin
Deep native integrations with Salesforce, HubSpot, and Dynamics, a strong enrichment / data-hygiene engine (ZoomInfo Operations), Chorus conversation intelligence, and named support contacts on larger contracts.
The Honest Takeaway
If you need a system to manage and close the relationships you already have — CRM, phone, engagement, deal intelligence, forecasting — that's a different category, and it's where Clozo fits. Many teams keep a data source for net-new contacts and run everything else on Clozo.
Your Data. Your Rules. Forever.
The most expensive software isn't the one with the highest price tag. It's the one that holds your data hostage when you try to leave.
ZoomInfo's Approach
Clozo's Promise
Frequently Asked Questions
Honest answers about switching from ZoomInfo to Clozo.
Stop Paying $30K–60K/Year for a Phone Book
Get the CRM, business phone, dialer, conversation intelligence, the unified timeline, forecasting, and AI coaching to turn your pipeline into closed revenue — one platform, one published price. Start your 30-day free trial — no credit card required, no annual contract, no ~60-day cancellation window.