2026 Pricing & Data Verified

Apollo Finds Leads That Bounce.
Clozo Finds Leads That Close.

Apollo.io looks cheap at $49–119/user/month. Then come the credit overages ($0.20/credit), the 15–25% email bounce rate, the shallow CRM you'll replace with Salesforce anyway, and the 60-day cancellation trap. Real cost? $150–400/user/month — and you still can't coach a rep, score a deal, or forecast revenue. Clozo gives you AI-powered pipeline intelligence + the complete closing toolkit for $199/user/month.

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15–25%

Apollo.io Email Bounce Rate

Industry standard is under 5%. Apollo users consistently report 15–25% email bounce rates. That means 1 in 4 emails you send hits a dead inbox. You're paying for leads that don't exist, burning your sender reputation, and wasting your reps' time on phantom contacts. Phone numbers? Frequently disconnected or wrong. Clozo uses AI-powered pipeline intelligence to enrich, score, and prioritize every contact in your CRM automatically.

The Credit Trap
revenue savings - Apollo alternative

Apollo's Pricing Is Designed to Confuse You

Low sticker price. Severe credit limits. Overages at $0.20/credit. Credits that expire monthly. Here's what Apollo actually gives you.

Free Plan

$0

5 mobile credits/mo. 10 export credits/mo. Basically a demo.

Basic

$49/user

75 mobile credits/mo. 1,000 export credits/mo. Credits DON'T roll over.

Professional

$79/user

100 mobile credits/mo. 2,000 export credits/mo. Still no rollover.

Organization

$119/user

200 mobile credits/mo. 4,000 export credits/mo. 3 user minimum required.

Credit Overages

$0.20

Per credit over your limit. Active teams burn through credits by week 2 — then pay premium for every single lookup.

Real Monthly Cost

$150–400

Per user, per month, once you factor in credit overages on active sales teams. That "$49 plan" was never $49.

What Users Say
CRM configuration settings - Apollo alternative

Top Apollo.io Complaints

Real patterns from verified reviews across G2, Capterra, and Reddit.

"The data accuracy is terrible. We had a 20%+ bounce rate on emails. Phone numbers were wrong more often than they were right. For a 'data company' this is unacceptable."
Pattern: Data Accuracy Issues
"The credit system is intentionally confusing. We thought we were on the $79 plan but ended up spending $300/user/month with overages. Credits don't roll over, so you lose what you don't use."
Pattern: Credit Confusion & Overages
"Apollo's CRM is a mile wide and an inch deep. We tried using it as our primary CRM and lasted two months before going back to Salesforce. It just can't handle real deal management."
Pattern: Shallow CRM
"Tried to cancel and found out there's a 60-day notice requirement buried in the terms. Got charged for two more months we didn't want. Felt like a trap."
Pattern: 60-Day Cancellation Trap
Feature by Feature
analytics dashboard - Apollo alternative

Side-by-Side Comparison

Apollo finds contacts. Clozo finds contacts AND helps you close them.

Capability
Clozo
Apollo.io
AI Pipeline Intelligence
AI-powered contact enrichment + deal scoring
Large database, 15–25% bounce rate
Email Sequences
Multi-channel sequences (email + social + phone)
Email sequences
Full CRM Pipeline
Visual Kanban + AI deal tracking
"A mile wide and an inch deep"
AI Coaching Scripts
Real-time on-call MEDDIC/SPIN/BANT coaching
Not available
Conversation Intelligence
Call recording, transcription, AI analysis
Basic meeting notes only
AI Deal Scoring (0–100)
4 AI models, real-time health scoring
Not available
Revenue Forecasting
4 AI models (weighted, adjusted, commit, best-case)
Basic pipeline view
Power Dialer
AI co-pilot + 3-way calling + intelligent routing
Basic dialer — no 3-way, no routing
Social Outreach
13 channels with AI-generated messaging
Not available
LinkedIn Automation
Native automation included
Manual execution only
Fulfillment & Onboarding
Built-in post-sale workflows
Not available
Data Quality
AI-enriched contacts with engagement scoring
15–25% email bounce rate
Credit / Overage System
No credits. No overages. Flat pricing.
Credit caps + $0.20/credit overages
Cancellation Terms
Cancel anytime. No notice period.
60-day cancellation notice required
Data Export & Persistence
Full export. Data persists forever.
Tied to subscription + credits
Beyond Prospecting
performance winner coaching - Apollo alternative

Apollo Finds the Number.
Clozo Wins the Deal.

Finding a lead is step one. Steps two through ten — coaching, calling, scoring, forecasting, closing — Apollo doesn't do. Clozo does all of it.

AI Coaching

Real-Time On-Call Scripts

Your rep dials an Apollo lead. They pick up. Now what? Apollo can't help. Clozo's AI listens to the live call and surfaces the right objection handler, competitive response, or closing technique in real time. Your reps never wing it again.

Conversation Intelligence

Every Call Analyzed Automatically

Every call transcribed, scored for sentiment and talk ratio, analyzed for keywords and outcomes. Reps get coaching feedback. Managers get visibility. Apollo requires bolting on Gong at $200/user/month for any of this.

Full CRM

A Real Pipeline — Not a Spreadsheet

Apollo's CRM was an afterthought. Clozo's CRM is the foundation — visual Kanban pipeline, AI-enriched contacts, automated stage transitions, custom fields, and deal tracking that serious sales teams actually rely on. No Salesforce required.

Deal Scoring

AI-Powered Deal Health (0–100)

Every deal gets a real-time health score based on engagement velocity, stakeholder coverage, activity patterns, and stage progression. Know which deals are slipping before your pipeline review. Apollo has no deal intelligence at all.

Revenue Forecasting

4 AI Models You Can Trust

Weighted pipeline, AI-adjusted, commit-based, and best-case forecasting models. Your VP of Sales gets numbers they can actually present to the board. Apollo offers nothing beyond a basic pipeline dollar figure.

13-Channel Social

Outreach That Apollo Can't Touch

LinkedIn, X, Facebook, Instagram, TikTok, WhatsApp, SMS, email — all from one unified inbox with AI-generated messaging and CRM attribution. Apollo does email and manual LinkedIn. That's it.

10-User Team

The Apollo Stack Costs $62,880/Year.
Clozo: $23,880.

Apollo users need Salesforce for CRM and Gong for calls. Add it all up.

The Apollo Stack (10 Users)

Apollo Professional$79/user/mo
+ Salesforce CRM$175/user/mo
+ Gong (Conversation Intel)$200/user/mo
+ Engagement Tool$70/user/mo
+ Credit Overages (avg)Variable
Annual Total (~$524/user/mo)$62,880

Clozo Scaler (10 Users)

AI Pipeline IntelligenceIncluded
Full CRM & PipelineIncluded
Conversation IntelligenceIncluded
AI Coaching + Power DialerIncluded
13-Channel Social + EmailIncluded
Revenue Forecasting + Deal ScoringIncluded
Annual Total ($199/user/mo)$23,880
Annual Savings
$39,000

per year (10 users)

Reduction
62%

lower total cost

Tools Replaced
4

Apollo + Salesforce + Gong + engagement

Your Data. Your Rules. Forever.

Apollo.io requires a 60-day cancellation notice. Miss it and you're locked in for another billing cycle. Your data lives behind credit walls — want to export contacts? That costs export credits. Run out? Pay $0.20 each. Your own data, held hostage by a credit meter.

Clozo is different. We believe your sales data belongs to you — not to your subscription status, and definitely not to a credit balance. Export everything at any time. Standard formats. No credit charges. No 60-day traps. No hostage-taking.

Full Data Export

Export contacts, deals, calls, recordings, analytics, and engagement data in CSV, JSON, or API — no credits consumed.

Eternal Persistence

Your data doesn't expire. It doesn't vanish when credits run out. Downgrade, pause, or leave — your data stays safe.

No Cancellation Traps

Cancel anytime. No 60-day notice. No penalty. No "gotcha" clauses. Leave when you want, take your data with you.

FAQ

Frequently Asked Questions

Real answers about switching from Apollo.io to Clozo.

Apollo lists $0 (Free), $49 (Basic), $79 (Professional), and $119 (Organization, 3 user minimum). But credits are severely limited: 5–200 mobile credits/month, 10–4,000 export credits/month. Credits do NOT roll over. Overages cost $0.20/credit. Active sales teams report real costs of $150–400/user/month once credit overages hit.
Apollo users consistently report 15–25% email bounce rates, well above the industry standard of under 5%. Phone numbers are frequently unreliable or disconnected. Clozo uses AI-powered pipeline intelligence to enrich and score every contact in your CRM, with engagement sequences already attached and deal health tracked automatically.
No. Apollo's CRM is widely described as "a mile wide and an inch deep." It lacks visual pipeline management, AI deal scoring, revenue forecasting, and the customization serious sales teams require. Most Apollo customers still use Salesforce or HubSpot as their primary CRM, adding $150–175/user/month to the total cost.
A typical Apollo stack costs ~$524/user/month: Apollo Professional ($79) + Salesforce ($175) + Gong ($200) + engagement tool ($70). For 10 users that's $62,880/year. Clozo Scaler at $199/user/month gives you everything in one platform: $23,880/year. That's $39,000/year in savings — a 62% reduction.
Apollo requires a 60-day cancellation notice. Miss the window and you're charged for another cycle. Exporting contacts costs export credits. With Clozo, your data is yours forever — full export at any time in standard formats, data persists eternally, no credit charges, and you can cancel anytime with no notice period. Your Data. Your Rules. Forever.

Stop Paying for Leads That Bounce.

Get AI-powered pipeline intelligence + full CRM + AI coaching + power dialer + conversation intelligence + revenue forecasting + 13-channel social — all for $199/user/month. No credit traps. No overages. No 60-day lock-in. Start free for 30 days.

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