Clozo
Some are Born Closers.Rest have Clozo.
Sales Playbook Engine

From Setup to Close in 4 Steps

Your best rep closes. Everyone else wings it and loses deals you already paid to generate. Clozo turns your winning playbook into an AI closing engine — CRM, cloud phone, a pre-call AI Co-Pilot, and automated email cadences in one platform — so every rep opens every call with your top performer's script.

Rocket icon - Clozo setup

Your Playbook, Supercharged by AI

Four steps to transform how your team closes deals. No guesswork, no winging it — just a repeatable, AI-enhanced system.

Configure Your Sales Process

Define your funnel stages from first touch to closed-won. Write custom scripts for each stage, set qualifying variables, and build the framework your team follows. Every deal moves through your process — no exceptions.

Build Your Objection Library

Categorize objections by blame type — circumstances, other people, or self — and write the rebuttal your best closer would give, with a trigger phrase and a severity for each. Clozo surfaces it on screen the moment that objection is likely.

AI Briefs Every Call Before It Starts

Before every call — placed and answered right inside Clozo's built-in phone system, no separate dialer required — Clozo reads your playbook configuration and cross-references it with the lead's data, history, and pipeline stage. The AI writes a personalized script and the rebuttals for the objections that prospect is most likely to raise, and puts them on screen before the phone rings. Every call is then recorded, transcribed, and AI-summarized automatically by built-in conversation intelligence, so nothing is lost to memory — and the next script is regenerated from what was actually said.

Learn & Improve

Track what works across your entire team with one AI that sees all your data — calls, emails, deals, pipeline, and your email and social campaigns. Win-loss talk tracks compare the language on your won deals against your lost ones, the AI drafts your follow-ups for you to approve, and every script is regenerated from real outcomes. Your whole sales and marketing engine gets smarter every single week.

app.clozo.ai/analytics

Step 4 — Learn & Improve: the funnel, and where it leaks

Configure Everything in One Place

A single dashboard to manage your funnel, objections, and AI configuration. Drag, drop, and customize your entire sales process.

1. New Lead

Inbound or outbound lead captured. Auto-assign to the right rep with per-team pipeline overrides.

2. Discovery Call

Qualify the lead. Identify pain points, budget, and decision-makers.

3. Demo Scheduled

Product walkthrough tailored to the prospect's specific use case.

4. Proposal Sent

Custom pricing and terms delivered. Follow-up cadence activated.

5. Negotiation

Handle objections, adjust terms, and align with stakeholders.

6. Closed Won

Deal signed. Trigger onboarding sequence and celebrate.

Circumstances

"We don't have budget right now"

Escalation: Reframe as cost of inaction → ROI calculator → Flexible payment terms

Other People

"I need to run it by my manager"

Escalation: Offer to join the call → Send executive summary → Direct outreach to decision-maker

Self

"I'm not sure this is the right fit"

Escalation: Case study match → Free pilot offer → Custom success plan

Model

Clozo AI Engine

Script generated after each call from the full lead history + playbook config, cached and ready before the next dial.

Tone

Company Persona

One prompt defines how your team sells, and every script for every prospect is written in that voice.

Rules

Selling Framework

Write how your team sells once, pick MEDDIC, SPIN or BANT, and every script Clozo generates follows it.

app.clozo.ai/sales-playbook

The Sales Playbook, Configured Once

Before vs. After Clozo

See what changes when your team stops winging it and starts closing with a system.

Without Clozo

  • ✗ Reps winging every call with no structure
  • ✗ Inconsistent scripts across the team
  • ✗ No objection-handling framework
  • ✗ Lost deals from missed follow-ups
  • ✗ No visibility into what actually works
  • ✗ New reps take months to ramp up
  • ✗ Tribal knowledge leaves when reps leave

With Clozo

  • ✓ Guided scripts for every stage of the funnel
  • ✓ A written rebuttal, trigger phrase and severity for every objection type
  • ✓ AI writes a script for each lead before the phone rings
  • ✓ Automated email cadences, with task reminders for the call and social touches
  • ✓ Data-driven insights on winning patterns
  • ✓ New reps open every call with your best closer's script
  • ✓ Entire playbook codified and always improving

How the AI Engine Works

Four inputs, one output: a personalized closing script pre-generated for every conversation — already on screen before you dial.

Playbook Config

Your funnel stages, scripts, objection cards, company persona and selling framework feed into the AI as structured context.

Lead Data

Every interaction, email, call recording, deal stage, and behavioral signal is pulled straight from your live workspace.

AI Engine

Clozo's AI processes your playbook and the live lead context through your company persona and selling framework to generate the optimal approach.

Personalized Script

A tailored script waits in the dialer side panel before you dial — complete with talking points, objection responses, and next-step suggestions.

app.clozo.ai/hotline

The Script, Waiting in the Dialer

0 min
Cadence engine cycle
0
Point deal score on every recorded call
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Social platforms, one composer
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API resources

What If You Want to Leave?

Here's what we won't do: delete your data, lock your exports behind a paywall, charge you credits to download your own contacts, or give you 30 days to grab your files before they vanish.

Here's what we will do: keep your data available for you. Cancel today. Resubscribe in 3 years. Your pipeline, your recordings, your AI insights, your deal history — exactly where you left it. An expired subscription drops you to the permanent free plan instead of locking you out, and nothing is deleted (and if you ever want it erased for good, just ask).

No contracts No data deletion No export fees Free to leave, free to return

Start Closing More Deals Today

About 10 minutes to your first call, under an hour for the whole team. No charge for your 30-day free trial — cancel anytime.

Frequently Asked Questions

Clozo works in four steps: import your leads, configure your pipeline and playbook, connect your channels (phone, email, social), and let AI score deals, brief your reps before every call and draft your follow-ups. About 10 minutes to your first call, under an hour for the whole team, with no consultants.
About 10 minutes to your first call, under an hour for the whole team. You sign up, a 16-step guided wizard configures your pipeline from an industry template, you import contacts from a CSV or another CRM, connect your phone and email, and start selling — there is no setup fee and no multi-week implementation.
No. Clozo is self-serve and built for salespeople, not admins. Importing data, building a pipeline, and connecting channels are point-and-click, and the AI handles the heavy lifting behind the scenes.
Yes. You can import contacts, companies and activity history from Salesforce, HubSpot, Pipedrive, a spreadsheet or a CSV in minutes — with AI column mapping and duplicate detection — and map fields as you go, so your pipeline moves over intact.
No. Clozo is designed to be set up by your own team in under an hour — a 16-step guided wizard configures your pipeline from an industry template, migrates Salesforce, HubSpot or Pipedrive with AI column mapping, and provisions every seat you buy. No paid onboarding services or implementation partners.
Just your email to start the 30-day free trial — no credit card required. Then import your leads, pick a plan, connect your channels, and you're selling — usually the same day.
You configure your pipeline stages, objection categories, and playbook once, and Clozo's AI adapts to it — generating stage-aware scripts, scoring deals against your criteria, and improving as more conversations happen.
Yes. The permanent Free plan covers up to 3 seats, and every paid plan is priced per user with no seat cap, so you can add or remove users anytime. Six built-in roles plus custom roles let managers and reps see the right data, and the pipeline is shared across the team.
Yes. Every plan comes with a 30-day free trial that unlocks the full feature set on starter allowances (200 AI credits, 15 outbound actions, 1 roleplay session) across 3 seats, so you can import your data and run real deals before you commit. No charge for 30 days, cancel anytime.
When the 30-day trial ends, you choose whether to subscribe. If you don't, your workspace simply moves to Clozo's free plan — you're never locked out, and your data stays exactly as you left it. There are no surprise charges and no lost work.
30 days free — cancel anytime
Launcher $79/mo
Scaler $199/mo
Conqueror $499/mo
Closer $999/mo
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